Going green isn’t
a choice. It’s a responsibility.
In 2019, Amazon co-founded The Climate Pledge—
a commitment to achieve net-zero carbon across its operations by 2040. This initiative presented an opportunity to unite the organization under a cohesive sustainability message.
Role: Art Direction, Design
Creative Team: Aaron Sanchez, Win Platt, Cirilia Rose, Billy Goodman
Operations: Corey Sanborn
Illustrations: Harry Campbell
Our team's goal was to raise awareness of Amazon Devices organizational efforts to make its products more sustainable. As part of The Climate Pledge, the Devices organization assessed the entire life cycle of its products—from manufacturing to disposal—to reduce their environmental impact. This included using recycled materials, enabling customers to lower their energy usage, and investing in clean energy. We developed targeted messaging and creative, along with a dedicated landing page featuring clear, concise information and illustrations to visually communicate the effort.
