Verismo V

The Verismo V is a versatile brewing system that features Swiss-engineered, dual-pressure technology, bringing the Starbucks coffee experience right into your home. For its relaunch, our team executed a comprehensive omni-channel strategy that ensured consistent branding across all platforms. Creative direction focused on a sophisticated visual identity that incorporated a darker color palette and sleek modern photography. Key deliverables included product naming, packaging design, a seamless unboxing experience, and in-store retail experience.

Creative team: Sara DeAraujo, Stephanie Vandenack, Francesca Merlini, Toki Wolf
Role: Art direction, Design