New Expressions of Flavor

This Starbucks Winter campaign invited customers to dream up their perfect beverage, spotlighting new drinks and personalization features through vibrant visuals and a playful tone of voice. We crafted a three-part campaign that featured custom illustrations, seamlessly layered over handcrafted beverages and set against monochromatic backdrops. Each phase was designed to captivate and inspire, turning every interaction into an imaginative experience.

Creative team: Kristine San Mateo, Andy Brawner, Matt Peloza, Jordan Kay, Sara DeAraujo
Role: Art direction, Design