Amazon Fresh Stores

In 2020, Amazon opened its first 35,000-square-foot Amazon Fresh grocery store in Woodland Hills, California, kicking off a rapid expansion with more than 30 locations launched over the next four years. Amazon Fresh introduced three distinct store formats, providing customers with innovative shopping experiences through features like the Amazon Dash Cart and Just Walk Out technology.

As the lead creative for these store launches, I collaborated with cross-functional teams—including marketing, engineering, and external agencies—to scale the Amazon Fresh brand, elevate its creative expression, and lead experiential tactics and paid media strategies for launch marketing.

Creative Director: Guto Andrade
Creative Team: Courtney Funk, Andrea Stadelman, Stephanie Vandenack, Ellis Yu, Justin Laskey, Ryan Hall, Jimena Lopez, Courtney Sterkel, Dan Owens
Agency: Confidant