Alexa for Everyone
Alexa serves as a trusted partner and advocate for all communities. This initiative aimed to raise awareness within the accessibility community, showcasing how voice technology can enhance customers' lives and drive meaningful change. Designed as a centralized resource, it offers customers a place to discover Alexa's accessibility features, explore step-by-step guides, and read real-life stories of Alexa's impact.
Role: Lead Designer, Art Director
Creative Team: Aaron Sanchez, Omar Curiel, Gina Auriemma
Producer: Celeste Hyde, Shelley Honigbaum
Operations: Kurt Hartwig
This hub aims to deepen emotional connections with our customers through engaging content experiences, including videos, infographics, authentic stories, and more. It serves as a comprehensive resource for individuals with accessibility needs, offering guidance on how Alexa can enhance their own lives and support those they care for.
The site features an accessibility-first design, showcasing eight key features, 14 customer stories, and 26 how-to guides. We also launched a user-generated video montage, "This is Alexa for Everyone," highlighting how customers use Alexa to stay connected, entertained, and independent in their daily lives.
Custom video and animated content highlight new features that help support more
independent lifestyles, including closed captioning, real time text and show & tell.
