Classic favorites with a dash of adventure.

Our winter campaign for Starbucks in the EMEA market reimagines classic favorites like the Vanilla Latte with a unique twist. Centered around rich espresso, this campaign invites customers to embark on a flavorful journey, encouraging them to discover new taste experiences. By blending familiar elements with innovative flavor profiles, we aimed to engage both loyal customers and new audiences, reinforcing Starbucks' commitment to crafting exceptional beverages for every season.

Role: Art Direction, Design
Creative team: Kelsey Cole, Matt Peloza, Jordan Kay, Lisa O’Brien, Ethan Johnson
Photography: Gentl and Hyers